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Media Syndication

Syndication of Media has to date been limited to text and static image RSS Feeds. As standards evolve for rich media RSS, we look at basic RSS, Atom, BitTorrent and VMCasting.

RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.

Users of RSS content use programs called feed readers or aggregators. Users subscribe to a feed by uploading to their reader a link to the feed. This is done with a single click on the feed symbol or link. Content is automatically updated in the feed.

The initials "RSS" are variously used to refer to the following standards:

  • Really Simple Syndication (RSS 2.0)
  • Rich Site Summary (RSS 0.91, RSS 1.0)
  • RDF Site Summary (RSS 0.9 and 1.0)
  • RSS formats are specified in XML (a generic specification for data formats). RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel".

 

Feed Readers

Programs known as feed readers or aggregators check a subscription llist of feeds on behalf of a user. It then displays any updated articles that they find. It is common to find web feeds on major websites and many smaller ones. Some websites let people choose between RSS or Atom formatted web feeds; others offer only RSS or only Atom.

Client Side Newsreaders

RSS-aware programs are available for various operating systems. Client-side readers and aggregators are typically constructed as standalone programs or extensions to existing programs such as web browsers and Email readers. Many browsers have integrated support for RSS feeds. There also are other applications that can convert an RSS feed into several usenet articles, viewable through the major newsreader software such as Mozilla Thunderbird or Forté Agent.

Web Based Newsreaders

Web-based feed readers and news aggregators such as NewsGator Online require no software installation and make the user's "feeds" available on any computer with Web access. Some aggregators combine existing web feeds into new feeds, e.g., taking all football related items from several sports feeds and providing a new football feed. There are also search engines for content published via web feeds like Bloglines.

 

Feed Representation

On Web pages, web feeds (RSS or Atom) are typically linked with the word "Subscribe", an orange square, or a rectangle with the letters RSS or XML . Many news aggregators such as My Yahoo! publish subscription buttons for use on Web pages to simplify the process of adding news feeds.

Atom

In reaction to recognized issues with RSS a new syndication specification, Atom, was launched in June 2003. Later adopted by the Internet Engineering Task Force (IETF), leading to the publication of a specification (RFC 4287) Atom Publishing Protocol is now accepted as a standards-based protocol for posting to publishing tools.

Atom claims it improves on RSS by relying on standard XML features, by specifying a payload container that can handle many different kinds of content unambiguously, and by having a specification maintained by a recognized standards organization. Critics claim that Atom unnecessarily introduces a third branch of syndication specifications, further confusing the marketplace.

For a comparison of Atom 1.0 to RSS 2.0 see Atom Compared to RSS 2.0.

Bit Torrent And RSS

The peer-to-peer application BitTorrent now supports RSS. Bit Torrent RSS feeds [Torrent/RSS-es] allow client applications to download files automatically [Broadcatching]. Most common BitTorrent clients already offer RSS support.

VMCasting

VMcasting is an automatic virtual machine deployment mechanism based on RSS2.0 whereby virtual machine images are transferred from a server to a client securely delivering files containing a technical specification and virtual disk image. VMcasting is used by several virtual server management applications including Enomalism.

Building An RSS Feed

 


 
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