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Hot Players in Rich Media and Rich
Media Technology.
AdInterax
Developers of rich media ads and the rich media Design &
Management Suite. A robust set of tools to quickly create
rich media ad formats, such as expanding ads, floating ads,
streaming video ads, and polling/survey ads, by drag and drop
media elements.
AdInterax also provides
campaign tracking in real time and measure usage, including
hotspots clicked on, length of time videos were watched, and
return of real-time survey data.
Oddcast
Oddcast has been around for a few years, but has only recently
evolved into a dynamic marketing tool. Its technology assists
online marketers with a range of products from simple, in-page
talking-head assistants to fully dynamic viral programs.
Oddcast products are
based on Flash-based virtual characters that reside on Web
pages. Using Oddcast's VHost Studio program, a phtograph headshot
can be converted into a vector-based art file. A voice track
is either recorded or generated by a voice engine that coverts
text to voice. The two files are automatically lip-synced
to give the animated person to communicate with customers
24/7. These characters can be used in Web pages, email, and
rich media banners.
WildTangent
Embedding product placement into online games is proving
an effectivel branding tactic.
WildTangent are experts at designing online games that
specifically meet the needs of the brand.
Other Established Rich Media Providers
DoubleClick
DoubleClick offer
simple, affordable, but elegant rich media advertising solutions
for even new internet marketers.
Eyeblaster
Eyeblaster is the
global leader in rich media ad technology and global provider
of unified digital marketing solutions.
EyeWonder
EyeWonder is a leading
provider of online video advertising products and services.
Uses Macromedia Flash video to produce In-Page and In-Stream
video ad placement options.
Interpolls
Interpolls is a
pioneer in rich-media technology, using embedded poll questions
within ad units to interact, engage, and qualify users. Their
technology also supports full service rich-media advertising,
sweepstakes, contests, and entertainment features, which can
be integrated into rich-media ads.
Klipmart
Klipmart has been
in video campaigns since 1999. Their experience shows in multiple
codec, video executions and flawless service.
Pointroll
As the name suggests, PointRoll
technology provides advanced user initiated rich media ads.
Unicast
Unicast
was one of the first providers of online advertising for broadband.
Its ad delivery technology supports Transitional, In-Page,
Pre-Roll and Over-the-Page formats.
United Virtualities
United Virtualities
online advertising technology offers a variety of rich media
formats that are user-friendly and require no downloads.
ViewStart
ViewStart online
video ad technology, VeyeTech™ is used by leading brands,
such as Nike, eBay and Pepsi. Say no more...must be good!
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