| The Interactive Advertising Bureau
[IAB]
The IAB provides voluntary guidelines for Interactive Marketing
Unit (IMU) ad formats.
These units are currently being adopted by Web publishers
to enable marketers to embrace interactive creativity in their
online media.
Rich Media Ad Elements
Rectangles and Pop Ups/Unders
| Element Type Description |
Standard |
| 300 x 250 IMU - (Medium Rectangle) |
View IMU |
| 250 x 250 IMU - (Square Pop-Up) |
View IMU |
| 240 x 400 IMU - (Vertical Rectangle) |
View IMU |
| 336 x 280 IMU - (Large Rectangle) |
View IMU |
| 180 x 150 IMU - (Rectangle) |
View IMU |
Banners and Buttons
| Element Type Description |
Standard |
| 468 x 60 IMU - (Full Banner) |
View IMU |
| 234 x 60 IMU - (Half Banner) |
View IMU |
| 88 x 31 IMU - (Micro Bar) |
View IMU |
| 120 x 90 IMU - (Button 1) |
View IMU |
| 120 x 60 IMU - (Button 2) |
View IMU |
| 120 x 240 IMU - (Vertical Banner) |
View IMU |
| 125 x 125 IMU - (Square Button) |
View IMU |
| 728 x 90 IMU - (Leaderboard) |
View IMU |
Skyscrapers
| Element Type Description |
Standard |
| 160 x 600 IMU - (Wide Skyscraper) |
View IMU |
| 120 x 600 IMU - (Skyscraper) |
View IMU |
| 300 x 600 IMU - (Half Page Ad) |
View IMU |
Source: IAB
Animation Duration Standard
- On page - 15 seconds
- Between page - 15 to 30 seconds
Maximum File Size
The file size is largely governed by the size of the animated
element. The maximum file sizes therefore range from 5k to
40
Full
IAB Rich Media Guidelines
Dowload
Broadband Video Commercial Guidelines [pdf]
Next: Rich
Media Accessibility
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