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Keeping watch on rich media campaigns
in the advertising world.
FORD BIG BOLD CAMPAIGN
On May 3 2006, Ford announced it would
adopt a new brand platform, "Bold Moves".
The Bold Moves tagline will replace existing taglines in all
existing marketing elements. The campaign will be used to
re-launch its flagship FordVehicles.com and debut an online
documentary series depicting life behind the scenes at Ford.
Ford sees sharing boardroom discussions and decisions as its
way of encouraging the market to interact with its brand.
Budget is estimated around $50 million, so keep watch.
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