| Numerous polls demonstrate that
viewers have low or no tolerance for interruptive ads in online
videos.
A recent poll by Wired Magazine on revenue associated with
free to view YouTube videos resulted in acceptance rates of:
- Short Pre-roll before video - 14%
- No ads - 10%
- Long Post-roll ads - 7%
- Subscription - 6%
Following on from this, ad creators have been searching for
the perfect formula that meets both the acceptance of advertisers
and viewers. The following is the preferred recipe to date:
- High entertainment factor
- Short - 10 to 15 seconds
- No narrative text
- Highly targeted
Next: Latest Updates
in Rich Media Advertising
Advertising Index | MM
Ads | Media Elements | Mashed
Ads | Video Ads | Ad
Performance | Video Ad Performance
| Latest Updates
|
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